Regions
To Profit in Prosper
November 18
The Challenge
As one of five hand-selected “Dream Teams,” this Dallas team was tasked with recalibrating expectations for a 270-acre tract located in the North Dallas suburb of Prosper. During housing’s boom times, Prosper was an attractive alternative to nearby Frisco. But housing’s setback has created a disconnect between market demand and municipal vision for the parcel known as Legacy Lakes. Can the team’s new plan close the gap?
Dream Team: Dallas
With additional intelligence, support, and resources provided by Ted Wilson, Residential Strategies, Inc.; Judi Schweitzer, Schweitzer + Associates; and Sherry Martino, Landon Homes.
Dallas Market Intelligence Overview
Jonathan Smoke, senior vice president of products and innovation at Hanley Wood Market Intelligence, offers a top-line look at some of the macro forces at work in the Dallas new-home market. From employment and permitting trends to household formations and affordability measures, this executive overview offers the objective market data and independent analysis builders need to shape their business plans for 2010.
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Jonathan Smoke
Senior Vice President, Products & Innovation, Hanley Wood Market Intelligence
Dallas Market Insights
Residential Strategies Inc.’s Ted Wilson answers some of the market’s hot button questions in this Q&A interview.







