What are some of the ways you calculate on direct costs to achieve a HERS rating of 60 in your area?

In a down market, is green building a red herring? Should builders not focus only on what will get buyers out of rental and into homeownership—price and pride of ownership? Is “green” a distraction?

Have people gotten the message about how they need to factor the total cost of ownership, including such factors as utility bills and transportation expenses into the price-tag of homeownership?

Do home buyers believe new homes are more energy-efficient than existing homes?

Who’s doing the most solid consumer research these days to learn what prospective home buyers want when it comes to sustainability?