Best Practices
We know home building budgets have been cut to the bone, so there’s little money for training and even less for travel to conferences and workshops. However, we also know there’s no less need for information to help you do your job more effectively and ultimately more successfully. So, we’ve developed this line of free, on-demand slidecasts to help you keep on top of your game.
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On the Road to Recovery
Bob Hafer and Jon Fogg offer a four-segment sales training and management program that will focus on the basics as well as the advanced skill sets you need to counter the tsunami of challenges that continues to sweep over the new home landscape. Segment topics include:
- Building a New Selling System Strategy
- Finding and Hiring the Right People
- Better Managing Your Sales Staff
- Breaking Down the Barriers to Sales Success
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Who Wants to Be a Zillionaire?
Chances are your sales force is looking a little deflated after three-plus years of the new-home market heading south. A market recovery is headed our way, so it’s time to revive your offensive lines. Former sales execs Karen Murray and Lynn Palmer, now co-founders of RenewalZone.com, share four exercises from their proprietary training system plus loads of tips on how to pump up your sales staffs by making them smarter, more competitive, and ultimately more successful.
Read Karen Murray’s bio »
Read Lynn Palmer’s bio »
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The New-Home Community Meets the New Economy
Between today’s economic uncertainties and major structural demographic shifts, the next generation of would-be home buyers has a new definition of value that is governing what they buy, how they buy, and what they expect out of the buying experience. Newland Communities’ vice president of research Malee Tobias explains what matters most when it comes to a new home and a new-home community.
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The Message & the Medium
Face it. Your customers have changed. The challenge in 2010 is to find new ways to target your buyers, create a compelling message that synchs with their changing values, and deliver your message in the right format. And increasingly that means getting it right online. Marketing expert Jon Bailey of BG Creative will show you how.
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SEO S.O.S.
Search engine optimization—otherwise known as SEO—is the online marketing buzz word du jour. Builders’ ability to stay competitive on the Web hinges on how well they can manage it. But what is it exactly and how can you use it to your advantage? Mitch Levinson of internet marketing, social media, and public relations firm mRELEVANCE lays out all the answers in this slidecast.
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What’s Selling & Who’s Buying?
In this short video, Tim Sullivan and Peter Dennehy of Sullivan Group Real Estate Advisors tag team to show you a handful of communities that really are outperforming peers. They’ll dissect each community to show you what’s driving buyers to these builders’ doors—from price to product to place. Jim the Realtor and his video blogs have got nothing on these two.
Read Tim Sullivan’s bio »
Read Peter Dennehy’s bio »
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